Moreover, the traditional shopping malls' model with fashion as an anchor has ceased to attract visitors. It doesn`t guarantee stable traffic and profit for business anymore. Due to the latest trends of retailtainment and F&B, the Neighbourhood Centres` concept offers visitors everything for qualitive time spending and superior shopping experience. ADG group developed a unique mix of retail and entertainment formats to provide effective opportunities for business and investors to make profit on Russian market.
ADG group has already signed supermarket chain Lenta to open stores in 36 of the Neigbourhood Centres. Besides, ADG group and world`s 5th cinema chain from South Korea CJ CGV are establishing a new joint venture company to develop a new cinema concept in Russia. The new company will become an anchor tenant in 33 ADG group`s Neighbourhood Centres, Moscow #1 in terms of cinemas and #2 in terms of screens.
The current project investment is set to be nearly 57 bln rubles (990m USD). The total GBA of 39 objects is 480,000 sq. m. Reconstruction started in spring 2017. Once all 39 objects commissioned in 2019, ADG group would become Moscow’s largest commercial real estate owner by the number of objects.