Russia is the seventh world’s most attractive country to invest (Bloomberg, 2016). And Moscow is the Europe’s third most attractive megapolis for retail and a city of early adopters (JLL, 2016). Muscovites take up new technologies, trends, and ideas and make them popular whether it comes to mobile contactless payments in public transport or e-government services. Last year, Moscow reached the top 5 world smart cities, according to PWC.
Yet there are about 12.3 million smart adopters in Moscow who experience a shortage of commercial real estate properties as well as a lack of modern and qualitative retail (retail density per thousand inhabitants in Moscow is 483 sqm, according to ADG group). A solution has been presented by ADG group at MAPIC 2017: